Everything in a physical store is too expensive. Searching online for the same brand price of the same product is much cheaper. However, after receiving the goods, many people found that there was a difference with the physical store, which was called by the merchant as "E-commerce exclusive supply". A recent interview with the Workers' Daily reporter found that "electricity merchants exclusively" goods are not fakes, but there are problems such as "low quality and poor quality."
The store's contents are too expensive. Searching online for the same brand price of the same product is much cheaper. However, after receiving the goods, many people found that there was a difference with the physical store, which was called by the merchant as "E-commerce exclusive supply". A recent interview with the Workers' Daily reporter found that "electricity merchants exclusively" goods are not fakes, but there are problems such as "low quality and poor quality." In addition, because these products are only sold online, it is difficult for consumers to obtain benefits through price comparisons, and at the same time, they have been led by “E-commerce exclusive” products.
Ms. Beijing Ms. Guo reported to the Consumers Association that once a certain brand of cashmere warm clothing was purchased on an e-commerce site, the promotional price was only a three-fold discount for the physical store. As a result of the purchase, it was found that the cashmere content in the physical store was 70%, and this promotional product contained only 30% cashmere. When she negotiated with the owner, the customer service staff made it clear that this was a "special offer for e-commerce", so it would only hit a discount.
Ms. Guo’s encounter is not an example. In recent years, many brands have launched both online and offline sales systems. In order to maintain the stability of the price system and to maintain the ecological balance between online and offline channels, merchants use some of their products as "electricity merchants exclusively." These products are only used for e-commerce channel sales, and are intentionally price-distributed with the physical store sales of goods, so the price is low. Cao Lei, director of the e-commerce research center, told reporters that although the quality of the “electricity merchants exclusively” product has a certain gap with the same model under the line, the “electronic supplier exclusively” product is produced by the same brand manufacturer. It is also authorized to sell, so it is not fake, but the sales channels rely on the Internet.
In the eyes of people in the industry, “differential customization” and “differential pricing” both online and offline have avoided the mutual profit between different sales channels and have met the diversity of Internet consumer groups. Personalized needs are counted at the same time.
But the reporter noticed that some merchants sell "electricity merchants exclusively for" goods and physical stores with the same paragraph in the code, the appearance of only slightly different, consumers do not carefully study, simply can not tell Some businesses engage in "online and offline, two faces"; others have "ecommerce-specific" models mixed in the ordinary businessSold together in the product. Many consumers often "be routine" because they do not pay attention.
In March this year, Zhejiang Ningbo Municipal Market Supervision Administration and Ningbo Consumer Protection Committee purchased 40 sets of comparative samples through online and offline channels, and commissioned Ningbo Entry-Exit Inspection and Quarantine Bureau to conduct inspections. Found that "E-commerce exclusive" is indeed tricky. For example, the appearance and function markings of an induction cooker purchased through different channels are the same. However, after dismantling, it was discovered that online shopping for induction cookers had fewer electrical components than those under the line.
The relevant person in charge of the Consumer Protection Committee of Ningbo City said that the phenomenon of "low-quality and inferior quality" of online products was mainly due to the cost control on the line. In order to reflect the price advantage, use the lowest possible cost to make the same style of goods.
For this, Cao Lei pointed out that if the “E-commerce exclusive supply” product appearance code is exactly the same as the physical store product, but the quality is different, then this action infringes the consumer’s right to know and is suspected of fraud.
Chen Yinjiang, deputy secretary-general of the China Society for the Study of Consumerism, told reporters that if the seller sells goods exclusively for e-commerce, it must first ensure quality and meet product quality requirements. Secondly, it should clearly indicate to consumers and inform consumers of the differences between products, satisfy consumers’ right to know, and allow consumers to fully understand and make choices.