Today, according to NetEase science and technology news, Meizu will once again adjust the organizational structure: the original Meizu and Charm Blue independent divisions will be merged again.
After this structural adjustment, Yang Wei, senior vice president of Meizu, will continue to be responsible for marketing. Li Nan, senior vice president of Meizu Technology and president of Charm Blue Division, will be responsible for sales. In response, Meizu responded: The news is true. However, no specific adjustments were announced.
This is the Meizu community that has frequently adjusted its organizational structure in recent years to adjust its organizational structure again. The maximum adjustment of the organizational structure in the history of Meizu was only over six months.
On May 9, 2017, Meizu announced the reform of Meizu's organizational structure and established Meizu, Charm Blue and Flyme. This is in part consistent with the previous rumors: Charm Blue is indeed independent, but it is not the establishment of subsidiaries, but the establishment of Charm Blue Division, Li Nan was promoted to Meizu Technology Senior Vice President and President of Charm Blue Division.
More important news is that the new organizational structure shows that Meizu's chairman and CEO Huang Zhang will return and directly participate in the company's operations. It is worth noting that Huang Zhang will fully invest in Meizu's high-end brands. R & D in his mind a more perfect machine, that is, he dream machine in February 2017 on Weibo.
After Huang Zhang announced the return and announced the creation of a dream machine, in December 2017, Meizu ushered in the largest organizational restructuring in history. Based on the original Meizu, Charm Blue, and Flyme business units, Meizu newly upgraded two business divisions: Overseas Business Unit and Accessories Business Unit, and renamed the original PQCS Center as the QCS Center.
Meizu's organizational structure after the return of Huang Zhang
However, unlike these two key organizational restructurings, the latest adjustment may be driven by personnel. From this perspective, the organizational structure is only for business services. It is normal for companies to adjust at different stages.
For example, companies such as Alibaba and Baidu, in addition to their core business, are involved in too many businesses and are scattered. In order to prevent bloated organizational structures, they frequently adjust their organizational structure. Tencent, with its strategic focus on business stability, seldom adjusts its structure. Over the years, it has been the top five business groups plus WeChat.
In addition, the merger of the two businesses may also be due to performance pressure.
The Charm Blue is the low end line of the Meizu. In recent years, Meizu's reputation has been far higher than the Meizu. This is mainly because Charm Blue re-embraces Qualcomm chips. In addition, compared with the fierce competition of high-end lines of major mobile phone brands, the low-end market environment is relatively loose.
Meizu had previously separated the Meizu and Charm Blue simply to think of multi-line parallelism, low-end and mid-to-high end. However, as far as the current situation is concerned, after the business is split, the separate development of the two business divisions is not optimistic. Therefore, the merger may be a better practice, which will help Meizu integrate resources to focus on business.