In the evening of October 25th, the biggest news in the food and beverage industry was "McDonald's (China) changed its name to golden arches".
The evening of October 25th, McDonald's announced to the media: McDonald's and CITIC and Carlyle to become strategic partners, the need for business development, since October 12, 2017, McDonald's Chinese headquarters enterprise name change to "golden arches (China) Co. ltd.".
This is not a joke, McDonald's official top micro-blog has confirmed the news.
In the national enterprise credit information publicity system can also be found, McDonald's (Chinese) Co. Ltd., McDonald's Restaurant (Shenzhen) Co. Ltd., Sichuan McDonald's Food Co., Ltd. respectively renamed the golden arches (Chinese) Co. Ltd., Shenzhen golden arches Food Company Limited, Sichuan golden arches Food Co. ltd..
In August 24th, the investor's name changed from "McDonald's China King Management Limited" to "golden arches" China King Management Limited".
A message, just a few hours, micro-blog, and WeChat forum friends was the news quickly refresh, not only the catering sector, people seem to be in the crowd, we have said is not terrified, "doing things"?
This is what McDonald's regional official WeChat explains
Eating melons, the masses have broken the heart, have said that the company changed its name, restaurants and hamburgers are not to change? Do you want to say "go, let's go eat the golden arches Burger"?
At this time, the official came out again, said that this change is mainly in the license level, daily business will not be affected. McDonald's restaurant name, food safety standards, business processes remain unchanged.
Event review: in August 8th of this year, McDonald's held a press conference, announced a strategic cooperation with the shares of CITIC, CITIC Capital, Carlyle Group has smooth delivery, the new company will become the largest McDonald's franchisee outside the United States, the operation and management of China in mainland and Hongkong about 2700 McDonald's restaurants.
At that time, McDonald's plan is expected by the end of 2022, China's mainland McDonald's restaurants will increase from 2500 to 4500, the pace of opening a new restaurant will gradually increase from about 250 annually to about 500 each year.
The name, and quickly became a hot spot, according to micro-blog big data monitoring, # McDonald's # heat index rose significantly, 24 hours to produce 160 thousand the amount of information, "understand" "ugly" "hard" as users turn to comment hot words, it is to make enough heat.
And how can the netizen who has a big brain hole let go of this opportunity and open the name of "golden arch"?. KFC was called "your uncle" fried chicken (sure not swear?) Starbucks is called the "white lady" coffee, and Nike is called "a pair of shoes"......
Hand speed fast users directly to p graph patterns, "down to earth brand name, people laughing.
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