That's right. McDonald's changed its name
It's called the golden arches"
Look at what McDonald says
Reporters from McDonald's Chinese PR responsible person was informed of the need for business development, since October 12, 2017, McDonald's Chinese headquarters enterprise name change to "golden arches (Chinese) Limited", but the brand name is still the McDonald's.
Rename is only certificate level
The name of the restaurant you see on the street will still be McDonald's.
McDonald's official micro-blog also sent a response last night
Display in the national enterprise credit information publicity system on October 12th, McDonald's (China) Limited business information changes to the "golden arches (China) Co. Ltd., the legal representative of Zhang Jiayin, and Zhang Jiayin McDonald's CEO China. In addition, also showed that in August 24th, McDonald's (China) Co., Ltd., the new shareholder of golden arches China King Management Limited.
In fact, as early as January this year, CITIC Group, CITIC Capital Holding Group, Carlyle Group and McDonald's jointly announced strategic cooperation and set up a new company.
In August this year, McDonald's China's new company was founded, the new company with a total price of $2 billion 80 million to acquire McDonald's business in mainland China and Hongkong. Among them, CITIC holds 52% of the controlling rights, Carlyle and McDonald's holds 28% and 20% of the shares respectively. This means that CITIC has become the largest shareholder of McDonald's (China), and McDonald's has become a Chinese enterprise.
Well, let's start with the background. Let's go back to the name change, and the news of McDonald's name change immediately blew up the social network, and the netizens started a crazy brain hole.
First of all, a group of people Tucao, this change is really too "soil":
@ skin care cream frost: always think of pig arches, the name listening to the head of the soil pain
@ Lemon is not sour crystal: McDonald's, Madonna, golden arches, pig arches
As the quibbler: no @ Shaxian County international western style.
@ vicious poet: ha ha ha ha ha suddenly village, "Hello, where are you" "I am in the golden arches.""
@Kaoker: McDonald's name change is to take the road of encircling the city from the countryside?
This time is inevitable
The hand piece retouching craftsmen to recount
First, a reasonable explanation was given to rename the "golden arches":
@ you eat ha fart: golden arches actually originated from the west of a fairy tale, tells the story of a red man in the winter reindeer riding through the golden arches to every household gifts and delicacy for children's story, to celebrate this festival in the west before the golden arches made a golden arch monument, and song Sung: the golden arch monument, golden arch monument, gold Gongou stomach ~
Some people think about the coping strategies of their friends
Funny @ Yulin Jun: renamed McDonald's golden arches, forcing Georgia and Shaxian County snacks nanfenbozhong. So I suggest: Pizza Hut renamed red hat, Starbucks renamed white lady, KFC renamed Kaifeng dishes, Dicos renamed Li Bai bird!
Well, it's very scientific and reasonable
The strongest are the masters of the P diagram,
He contributed countless materials in just one night
Spokesmen also have to change names
Go to the golden arches birthday, say the gas field is not the same
The friend also felt that, in fact, the name of the change is still not enough ground gas:
@ I borrow some toilet paper: Actually I think McDonald's into the "golden arches" is not down to earth, you see those stores open those streets, Zhang Liang Malatang, Tian teacher Malatang Braised pork in brown sauce, Yang Guofu, Bao master...... are directly with the name, in accordance with the local name of McDonald's the old M kitchen.
In fact, although the name of the "golden arches" is a little bit, but the name may not be changed without careful consideration, and this should start with the creation of McDonald's.
In 1948, McDonald's has just created, its name and logo is not long now, but very simple, "old Mak famous Burger" (McDonald "s Famous Hamburgers"), with the users of the above statement, the thief down to earth.
And then what did the first McDonald's restaurant look like?
Yes, there's a big golden arch on both sides
And then until 1961,
The big M logo that we know is found in McDonald's logo
And then, after continuous improvement, it became the McDonald's logo that we know now.
In addition, in fact, in other countries, McDonald's itself "golden arches" (golden arches) such as this one on Wikipedia can be proved.
In addition, there is a book about McDonald's business story in Asia, the name is Golden Arches East
The famous American economist Thomas Friedman also raised the "golden arches theory of conflict prevention" (Golden Arches Theory of Conflict Prevention), think of any of the two countries opened a McDonald's stores are not fighting each other, this theory to the end of the cold war world depicts a set of "economic man" on the basis of the prospect of human will Big Mac and fries instead of war desire.
All in all, no matter whether these analyses have anything to do with McDonald's renaming the golden arches, we can at least know that McDonald's and the golden arches actually have a big source. And eventually renamed the golden arches, must also be considered, not racking their brains to decide.Finally, does anyone want to go to the golden arches to eat fried potato strips with Xiao Bian?
The leader said!,
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