Now that the Internet Co love "work", in Jeff Bezos in the study of how to explore the universe, this Jingdong to enter the real estate industry.
(pictures from: lead English)
According to the media from the house, he broke the news, Jingdong recently established a real estate business sector, but also dug the former vice president of Sohu, Sohu focus general manager Ceng Fuhu presided over the work, as the general manager of real estate business. At the beginning of September this year, he had a real estate Jingdong division is responsible for the identity of the real estate circles attended a party.
In addition, the business sector in the near future is still large-scale talent recruitment.
This new property business, not to do the traditional sense of real estate, but to do a real estate business platform. Although Hu did not disclose specific information, but the sources said, the Jingdong will use the POP property or business model.
POP, that is, Platform Open Plan, which introduces third party merchants on the platform, adopts the strategy of separating platforms from services.
This pattern is not what new things, as early as 2013, Sina Locke has launched a business platform "E communication", Soufangwang also subsequently issued a "new real business platform", are used in similar operations.
(pictures come from Caixin.)
Analysys think tank analysts once believed that, in the new era background, through the electronic business platform to promote the project, the effect is better than the traditional way of real estate sales, the cost is more low. Therefore, there was a large number of players admission, opened the real estate electricity supplier warlords competing for the times.
However, today's real estate electricity supplier, no longer the prosperity of the past. The first batch of players of the sea ", for example, live off the real world, a lot of room, Q room and so on, or to be acquired, or into the bottleneck, development prospects; and the country has more and more frequent regulatory measures, but also to the future of the real estate industry has brought a lot of variables. Jingdong chose to enter at this time, quite a bit of contrarian feeling.
(picture from: collection room network)
According to the report, he told them that the changes in the market and policy situation, developers suffered marketing difficulties at the moment, the transformation mode, innovation is the way out.
Home is the starting point of consumption. Jingdong wants to do more in this respect. We will start from the new premises, the future will be second-hand housing, rental, cultural, real estate, overseas real estate and other business expansion.
In fact, this is not the first time Jingdong contact real estate business. In early 2014, the financial Jingdong had joint COSCO Group carried out real estate Internet marketing activities, try to raise public real estate projects; in 2015, the year of the 617th anniversary anniversary of Jingdong is still in the launch of special offer room activities, carried out in collaboration with 43 developers including CITIC, Vanke, poly, country garden, etc..
(pictures from: Sohu)
For the traditional electronic business platform started the Jingdong, now has a considerable number of users, including purchasing, sales, payment, logistics and service, the relatively complete ecological chain, so in the real estate business to become service providers, with more than a single real estate business platform advantage.
But it's not just Jingdong that can think of it. In August this year, the Hangzhou Housing Authority and the housing authority used to unite with the Alibaba to create an official rental housing platform. While relying on the government, but the platform will use big data, Alibaba's online transactions and payment service credit system ant technology such as sesame, will likely become the online rental platform in a dark horse.
(pictures from: North late new vision)
Although Alibaba's rental business is not directly benchmarking Jingdong, but taking into account the real estate market is closely linked, interlocking, Jingdong and Ali's "cat dog war" may continue to continue in the field of property.
In addition to doing business platform, the Jingdong also honestly to enter the field of real estate. In August this year, Jingdong bid for $3 billion 850 million, winning a commercial land in the Beijing economic and Technological Development Zone; in September, Jingdong took a picture of a site in Guangdong, Dongguan.
(pictures from: Sohu)
According to earnings data released by Jingdong, as of the end of 2016, Jingdong has won 3 million 900 thousand square meters of land in 15 cities nationwide, or about 5850 acres.
Despite recent moves, Jingdong will not deviate from its main business. Analysts believe that the Jingdong carried out such a large-scale land reserves, but also in line with their electricity supplier's main business. In the business development more and more diverse, especially gradually began to "return to line" today, Jingdong real estate business, or will give us more imagination.