Lincoln, which was founded in 1917 and named after U.S. President Abraham Lincoln, is a luxury brand owned by the famous American auto company Ford. Since it officially came to China in 2014, it has created luxury cars for Chinese customers. A new chapter in the human experience - “The Way of Lincoln”.
The recent launch of the documentary “China’s CEOs” by the exclusive title of Lincoln’s new pilot has made people feel even more about this luxury brand that has not been in China for a long time. Something behind cultural DNA.
A familiar face appeared in the film, Liu Chuanzhi, Zhou Hongyi, Li Yanhong and Dong Mingzhu... This is an outstanding representative of a group of Chinese companies. They are the remodelers of business rules, and they are the leaders of the commercial era.
Professional, but also out of curiosity, so go and have a look.
It is commendable that the documentaries have no deliberate enlargement or mythical legends that often appear in "textbooks." Instead, they focus on the characters as the core and restore these entrepreneurs to the ordinary human beings who are full of flesh and blood in the changing times—the real human nature in the depths of the process of achieving goals, overcoming anxiety, and practicing dreams.
These “Chinese CEOs” participated in the entire process of the country’s economic rise while changing their own destiny.
In the entire documentary, people also re-appreciated the “Lincoln Way” that was engraved in the Lincoln brand DNA. "--continue to developInnovation leads the way.
After reading it is really a kind of feeling: If you don't come to a “Lincoln” life, it’s really a silence like snow.
(Full-size luxury SUV - new navigator Navigator)
Speaking of the Lincoln brand's products, on January 25, 2018, Lincoln’s new full-scale luxury SUV navigator Navigator officially launched in China, heralding Lincoln’s first year of SUVs. Start.
After this, the “Owners Must Read” has reported on it in depth:
The new Lincoln Navigator, which costs over a million, all you want to know is here! (35)
In 2018, Lincoln brand's cumulative sales reached 12,710 units in the first quarter, up 10% year-on-year.
With the further development of Lincoln’s layout and electrification strategy in the Chinese market, on April 25th, at the Beijing Auto Show, the new Aviator previewer of the Lincoln Flying Fighter officially debuted.
At the same time, the new Lincoln MKC, also the first to appear in China, the new Lincoln navigator Nautilus, and the recently launched Lincoln Navigator, together formed the new Lincoln SUV family to "race" China. market.
(Large Luxury SUV - The New Lincoln Flying Home Aviator)
Inspired by the design of the flight, the new hybrid Aviator powered by a three-row seat layout is the newest addition to the Lincoln series. It is reported that Lincoln has exhibited the latest developments. SUV development direction of the pilot preview version of the model, the production car will be officially listed next year.
(Large-scale luxury SUV - Lincoln Voyager Nautilus
In the meantime, the introduction of Lincoln’s new large-scale Lincoln Sailor Nautilus by Lincoln’s mid- to large-scale luxury SUVs has also resulted in a renewed upgrade of Lincoln’s product lineup. This new upgrade masterpiece is also Lincoln’s. The new name of MKX is reportedly that the new car will be officially listed at the end of 2018.
(Medium-sized luxury SUV - new Lincoln MKC)
Since its debut in 2014, Lincoln MKC's fashion has been widely adopted by young Chinese luxury cars. Of the car lovers, nearly 30% of the existing car owners are women. The newly upgraded Lincoln MKC is also scheduled to be officially launched at the end of 2018.
(New navigator Navigator)
(New Lincoln Flight Aviator)
(New Lincoln MKC)
Written at the end: The new MKC and the new Lincoln Navigator Nautilus, which will be launched at the end of this year, and Aviator, a new Lincoln Linner scheduled to be launched in 2019, will undoubtedly continue to expand Lincoln. SUV's product lineup.
There is no doubt that 2018 is the first year of Lincoln's SUV. With the steady increase in popularity and sales in the Chinese market, the product offensive of the Lincoln SUV series will continue.
The “Owner Must Read” strategy for long-term attention to outstanding companiesDevelopment and operation, there will be multiple reports later to further track and analyze the progress of the Lincoln brand, so stay tuned!
("The owner must read" reporter Wu Jing)