Everyone wanted to buy a car 18 years ago. Nowadays everyone wants to buy an SUV. The Chinese market has undergone tremendous changes. The world is changing too fast, it is too late to identify, and there are no choices. The times are rolling. I believe that there must be profound truth in the choice of the mainstream. Being constitutional does not mean that there is no assertion. The Chinese people are kind, hard-working, intelligent, and will live with their families. What we choose will become mainstream. Also, if SUVs have become the most popular choice in China at the moment, isn't it now the mainstream of the world?
To acknowledge that we are still a developing country, the economy is not like Europe and the United States The country is so affluent that we do not like large displacement pickup trucks like Americans do. The SUV's fire in China has a great relationship with Toyota's RAV4 launch. In 1994, Toyota launched the world's first urban SUV RAV4 Rong-Liang. This multi-functional vehicle with low fuel consumption, controllability and comfort, and a car is actually very much in line with China's national conditions, but our market is lagging behind for 15 years.
In 1994, the annual sales of the Chinese auto market exceeded 1 million 2 Year (annual sales amounted to 1 million in 1992 and only 2 million in 2000). In the era when the Chinese market is still in the seller's market, the Chinese people actually do not understand the product and the demand is not high. There is a good car. However, (in 2008 we hosted the Olympics and accelerated internationalization). In 2009, China's annual sales exceeded 10 million units in one fell swoop, and became the world's largest market, and consumption has changed significantly. The Chinese began to more and more clearly identify their needs. On April 10, 2009, the FAW Toyota RAV4 was officially launched. People were surprised to find that this urban SUV, which combines comfort, control, and economy, was originally the best choice. .
In 2017, the annual sales volume of China's SUV exceeded 10 million units. Hot degree, but hot backAfter that, it also brought huge selectivity problems. At present, China's SUV market has reached as many as 360 models. Even if it is a joint venture SUV, it is as high as more than 80 models. How to choose such a large number of models is actually a big problem because homogeneity is serious. We do not want to discuss all SUV models. Today, we will discuss several hot models and talk about the Toyota RAV4 Rong Rong put these domestically sold joint venture SUVs with cumulative sales of over one million units, so why would anyone buy them?
Many of the best-selling joint venture SUVs are now, Outlander and Wing Tiger. , Angkor, Guides, Qijun, Binzhi/XR-V, Highlander, Touran, Guandao/UR-V, Explorer, Sharp, Tiguan, CR-V, RAV4, Hacker, CX -4 and so on. However, there are not many cumulative sales of more than one million. Currently, it is known that the joint venture SUV with a sales volume of over one million is only one of the Tiguan, RAV4 Rongfang and CR-V models. The cumulative sales of these three models are high due to many reasons. One is that the qualifications in the Chinese market are relatively old, the second is the balance of products, and the third is that each has unique skills. Of course, CR-V has recently experienced a relatively large problem, and its 1.5T engine has been severely hit by gasoline because it has been pumped into the engine oil. The concept of Tiguan is also relatively special. Before this, the German compact SUV was only a passer view, and now it is selling on the same platform. Therefore, as an exemplary sample, FAW Toyota's RAV4 was released. Insist on vertical replacement and do not engage in new and old sales with the same platform. There are many Japanese competitors. In this environment, FAW Toyota's RAV4 Rongfang was able to accumulatively surpass 1 million in sales in China in 9 years. This is very rare.
There are three reasons for this.
Creators and leaders of global urban SUVs
The 1994 RAV4 was born, creating a brand new market segment, and years later recalling that Toyota might not have expected it The original move had a far-reaching impact on the market. At the end of 1995, Honda launched the CR-V. In 2000 Nissan introduced Chi Chun. In 2001, Mitsubishi launched Outlander, and RAV4 was born.13 years later, the Volkswagen Tiguan Tiguan was born.
In 2017, Rong Fang's global sales reached 807,401 units. Habitat City SUV sales first. With long-term experience, long-term and fashionable trends, and long-term global reputation, it has been proud to lay a solid foundation for the development of the Chinese market. Its sales volume and reputation are significantly ahead of its competitors. In China, 13374 units were sold in March 2018. In the first quarter, the cumulative sales volume was 38,239 units, with an average monthly sales of more than 12,000 units. Its old rival, CR-V, has stopped selling traditional gasoline versions due to quality problems. Hybrid version sales stay at around 1,000 units.
Up-to-date young fashion technology
This generation has always been at the same level of design. The most stylish and dynamic models, handsome and capable, are more able to capture the hearts of young users than their rivals such as the CR-V model. They are bright and there is no exaggerated technology in the Color Mountain Blue tone is satisfied with the younger The appeal of people's fashion, the 2018 new RAV4 Rong Fang fashion X version, but also into a more intense "family glory" gene, remodeling the city SUV image.
At the end of 2017, FAW Toyota RAV4 launched 2018 models, Among them, 2.5L models are equipped with TSS, Toyota Safety Sense (Toyota Safety-Toyota Collision Avoidance Kit), Collision Avoidance PCS, Lane Departure Warning System LDA, Automatic Headlight System AHB, Dynamic Radar Cruise Control System DRCC ( That is, ACC adaptive cruising)The package can not only facilitate follow-up driving with automatic acceleration and deceleration on freeway driving, but also ensure that collision avoidance and damage auxiliary performance can be achieved in high-speed areas. In addition, high-tech configurations such as the BSM blind spot monitoring system and the RCAT rear side blind spot warning system RCAT have become the leaders of the urban SUV technology schools.
Excellent technical quality p>
As FAW Toyota, an important joint venture partner of Toyota in China, on the manufacturing process Inheriting Toyota's excellent genes, its excellent workmanship and stable and reliable production quality have been widely acclaimed in the industry. The reliable quality of the vehicle is also fully reflected in the engine. The RAV4 Rongpeng insists on naturally aspirating. The advantage is stable and energy-saving. The engine adopts the VALVE MATIC variable valve lift function, plus the Toyota Dual VVT-i intake and exhaust. Variable valve timing technology is indeed outstanding in fuel economy. This is also one of the important reasons why it is not like the aggressive Honda CR-V would have an engine throttle quality incident. In fact, the reason why Rongrong is widely favored is because of the reliability and fuel economy that the owners value. Economical. Of course there is a fairly stable used car high hedge rate.
Actually these advantages of RAV4 are placed on Toyota's SUV. The world-renowned manufacturing and manufacturing experience is not unrelated. As early as before RAV4, Toyota had actually produced off-road vehicles and SUVs. For example, in 1951, Toyota had BJ series off-road vehicles. In 1955, Toyota began to launch Land Cruiser (in 1996, Prado was separated). It can be said that in the SUV manufacturing experience, Toyota can keep pace with Jeep and Land Rover. It is these advantages that RAV4 Rongfang can control its rival Honda CR-V.
As a very few joint-venture SUVs with a cumulative sales volume of over 1 million in 9 years of entry into China, Rongpeng's success does not include any exclusive secrets. The reliance is based on the clichés of reliable quality, high value-preserving rate, fuel economy, technology, and good reputation, etc. The products have always met the needs of the times, such as intelligence, and of course, they know more about the balance, and their prudence and rigor also make themselves There has been no mistake, and this is the key reason why the market has finally turned from a CR-V and a glorious powerhouse to its current glory. Although Tiguan still sells with the advantage of its old and new cousins, it is clear that the million-dollar foundation is proud. Put is still the most joint venture SUV that this market deserves to buy with confidence, welfare, from May 16 to May 26, +V letter: qsjnmc, take a discount and a car model.